W1TTY has been created to offer an entirely new financial services experience – giving customers what they really want, and rarely get – to be treated as individuals who have a genuine choice over who they bank with.
W1TTY is initially targeting Generation Z – students and other young people starting their first jobs and building their careers. Globally this is nearly a third of the world population, and will represent a quarter of all spending power by 2030. However, W1TTY is designed to appeal to everyone who is dissatisfied with what is currently on offer, frustrated with hype that fails to deliver, and is willing to try something genuinely different.
At launch W1TTY will have a full suite of services, including Made to Measure finance plans, money transfer, multiple accounts, video call customer service, financial education by video and podcast and crypto capability. Customers will be able to choose a W1TTY card plan suits them and only pay for what they want and need.
W1TTY will launch first in Lithuania. Roll out in Poland and other EEA countries will follow along with expansion into other sectors, other geographies and other services will come as W1TTY scales up over the next few years.
The business, headquartered in London but operating internationally, successfully secured for an Electronic Money Institution (EMI) licence in Lithuania, and now has full passporting rights to operate across the European Economic Area (EEA).
W1TTY has also applied for a EU consumer credit licence and a EMI licence in the UK.
The business has an experienced, energetic team of over 80 people and is supported by an high powered advisory board.
We also have teams in
Poland, Portugal, Spain
Put the customer in Control of their accounts, instead of “take it or leave it” approach to products and pricing;
A friendly companion that understands why finance is off-putting and wants to educate and talk you through what you need to know about saving, payments, borrowing and investing, Empowering the customer to make the right choices;
Is always Available when customers need it to ask questions or talk through problems by phone,
videocall or chat.
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